Bonjour j'ai un devoir d'anglais à faire et je voudrai vous demander si c'est possible que vous me corrigiez eventuellement mes exercices !!! svp :wub
Je me permet de mettre déjà le texte !!!
Back on the up
A revical in advertising spending
One year ago, the advertising industry was still struggling to find its feet following the slump it entered in 2001, when the bursting of the technology bubble brought about an abrupt collapse in ad spending. Even as spending began slowly to grow again, some forms of advertising seemed no longer to be working. Some advertisers abandoned traditional ads for other forms of marketing, such as in-store promotions, direct mail or outdoor posters. Some also turned to the internet ans in particular paid-for links on search sites such as Google or Yahoo ! Now, however ad land is boucing back unambiguously, even if it is still far from business as usual. Worldwide advertising expenditure grew by almost 7% in 2004 to $37 billion, estimates Zenith Optimedia. As this was well above global economic growth, the consultancy says it shows that the industry is recovering strongly just as it always has done after previous slumps. Historically, advertising expenditure has tende to fall futher when GDP declines, only to recover faster when economies pick up.
The ad market in 2004 was boosted by some special factors, such as a presidential election in America and the Olympics. Yet ad spending will grow by around 65% in 2005, predicts Robert Coen of Universal McCann, a media specialist. He thinks this will come about as firms become more agressive in their battles for market share and polish brands that lost ground to cheaper competitors during the slump. Developing economies will help. By 20011, Zenith predicts, China will have overtaken Britain and Germany to become the largest advertising market in the wolrd after America And Japan. Television remains the most-powerful advertising medium, with a 38% global share of spending on major media in 2004. But things are changing. Many people nowadays watch cable or satellite channels rather than the main networks. Zenith expects TV generally to retain its overall share of the market through 2007, although it is uncertain about the threat posed by personal video-recorders, which can capture programmes for viewing at any time-and skip past ads.
Spending will also shift in order areas. Some people, especially youg men, now spend more time surfing the internet than watching TV. The internet is the fastest growing advertising medium. This reflects advertisers trying to reach both online shoppers (Amazon, one of the world's biggest etailers, had another record holiday season) and people searching for product and price information for goods they will buy in bricks-and-mortar stores.
The web now accounts for $8.7 billion (5.4%) of America's ad spending; worldwide, it accounts for 3.6%. This is tiny, but Zenith reckons the internet will earn more ad revenue wolrdwide than outdoor advertising (curently 5.2%) bu the end of this decade. This will mostly be at the exprense of newspapers and magazines. Internet advertising is also maturing. Jupiter Research, which tracks the industry, says that speacialist ad agencies now direct more than half of the spending on search-engine marketing in America, instead of the money going directly to websites.
The internet is increasingly being incorporated into campaigns that use a variety of different media. Agencies now film ads especially for the internet and some big campaigns are tested online before being given the final go-ahead.
Je me permet de mettre déjà le texte !!!
Back on the up
A revical in advertising spending
One year ago, the advertising industry was still struggling to find its feet following the slump it entered in 2001, when the bursting of the technology bubble brought about an abrupt collapse in ad spending. Even as spending began slowly to grow again, some forms of advertising seemed no longer to be working. Some advertisers abandoned traditional ads for other forms of marketing, such as in-store promotions, direct mail or outdoor posters. Some also turned to the internet ans in particular paid-for links on search sites such as Google or Yahoo ! Now, however ad land is boucing back unambiguously, even if it is still far from business as usual. Worldwide advertising expenditure grew by almost 7% in 2004 to $37 billion, estimates Zenith Optimedia. As this was well above global economic growth, the consultancy says it shows that the industry is recovering strongly just as it always has done after previous slumps. Historically, advertising expenditure has tende to fall futher when GDP declines, only to recover faster when economies pick up.
The ad market in 2004 was boosted by some special factors, such as a presidential election in America and the Olympics. Yet ad spending will grow by around 65% in 2005, predicts Robert Coen of Universal McCann, a media specialist. He thinks this will come about as firms become more agressive in their battles for market share and polish brands that lost ground to cheaper competitors during the slump. Developing economies will help. By 20011, Zenith predicts, China will have overtaken Britain and Germany to become the largest advertising market in the wolrd after America And Japan. Television remains the most-powerful advertising medium, with a 38% global share of spending on major media in 2004. But things are changing. Many people nowadays watch cable or satellite channels rather than the main networks. Zenith expects TV generally to retain its overall share of the market through 2007, although it is uncertain about the threat posed by personal video-recorders, which can capture programmes for viewing at any time-and skip past ads.
Spending will also shift in order areas. Some people, especially youg men, now spend more time surfing the internet than watching TV. The internet is the fastest growing advertising medium. This reflects advertisers trying to reach both online shoppers (Amazon, one of the world's biggest etailers, had another record holiday season) and people searching for product and price information for goods they will buy in bricks-and-mortar stores.
The web now accounts for $8.7 billion (5.4%) of America's ad spending; worldwide, it accounts for 3.6%. This is tiny, but Zenith reckons the internet will earn more ad revenue wolrdwide than outdoor advertising (curently 5.2%) bu the end of this decade. This will mostly be at the exprense of newspapers and magazines. Internet advertising is also maturing. Jupiter Research, which tracks the industry, says that speacialist ad agencies now direct more than half of the spending on search-engine marketing in America, instead of the money going directly to websites.
The internet is increasingly being incorporated into campaigns that use a variety of different media. Agencies now film ads especially for the internet and some big campaigns are tested online before being given the final go-ahead.